Nearing the Season of giving, this seems a good post to read? #:0)
by Sam Cheever
Some authors like to give stuff away and some don’t. I personally know one author who refuses to give away copies of her books and just gives bookmarks and trading cards away at conferences. No bling for her. She’s not alone. Promotional items cost money, giving away books takes sales out of an author’s pocket. But what about the old business adage, you have to spend money to make it? Does it apply to creative businesses as much as traditional ones? I think it does.
Nobody can chart a direct affect from a promotional item to a book sale. It isn’t possible to identify a monetary result, because it’s not a direct transaction. It really isn’t even monetary. It’s emotional.
People love getting free stuff. They especially love getting clever and useful free stuff. And when they get something they really like they generally remember the person…
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